Society · Facts & sources
5 sourced facts about surveys, polling and public-opinion research, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answerabout 29 million
YouGov, founded in 2000, built one of the world's largest online research panels spanning the UK, the Americas, Europe and Asia-Pacific.
Source: Wikipedia (YouGov) (2024) en.wikipedia.org
Answerover 250,000 organizations
SurveyMonkey has grown from a simple survey tool into a platform used by businesses, schools and nonprofits worldwide.
Source: Wikipedia (SurveyMonkey) (2025) en.wikipedia.org
Answer$481 million
The company was later acquired by Symphony Technology Group for $1.5 billion in 2023.
Source: Wikipedia (SurveyMonkey) (2022) en.wikipedia.org
Answer119.6 million households
This base number is what Nielsen used to translate raw viewer counts into the ratings percentages reported for that season.
Source: Wikipedia (Nielsen ratings) (2018) en.wikipedia.org
Answer£335.3 million
Despite the strong revenue figure, YouGov actually posted an operating loss that year.
Source: Wikipedia (YouGov) (2024) en.wikipedia.org