Society · Guess the stat

How well do you know the polling industry?

Guess the real numbers behind how surveys and polls get made, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

What was SurveyMonkey's annual revenue in 2022?

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Senior man marking a ballot at a voting booth in an indoor polling station.
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Today's round

  • 4 stats to guess
  • 1 opinion poll
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Guess, see the crowd, get the real number. One ranked attempt per day.

Poll by the numbers

Real figures with their sources. All Poll facts →

£335.3 million

What was YouGov's total revenue in its 2024 financial year?

Despite the strong revenue figure, YouGov actually posted an operating loss that year.

Source: Wikipedia (YouGov) (2024) en.wikipedia.org

about 42 million users

As of 2025, about how many people worldwide use SurveyMonkey to create or answer surveys?

SurveyMonkey, founded in 1999, says its platform has answered more than 100 billion questions in total.

Source: Wikipedia (SurveyMonkey) (2025) en.wikipedia.org

119.6 million households

In the 2017–18 TV season, about how many U.S. households counted as 'television households' for Nielsen ratings?

This base number is what Nielsen used to translate raw viewer counts into the ratings percentages reported for that season.

Source: Wikipedia (Nielsen ratings) (2018) en.wikipedia.org

What people think about surveys, polling and public-opinion research

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Which survey company do you trust most?

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Would you rather take a 2-minute poll or a 20-minute one for better data?

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What would make you actually finish a survey?

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Questions

How does PollFactory.com work?

Each question asks you to guess a real number about surveys, polling and public-opinion research. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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